WE FORMULATE WITH INGREDIENTS THAT HAVE BEEN METICULOUSLY SOURCED, SURPASSING OUR STANDARDS OF SIMPLICITY, PURITY AND EFFICACY

A mini but mighty dark purple fruit that comes from the Açai plant, this berry is bursting with nutrient-rich goodness for skin and body — including deep stores of resveratrol, ferulic acid, B vitamins, electrolytes and trace minerals. No wonder it's called nature's superfood.

From nature to your skin, Allantoin is a potent moisturizer originally derived from the comfrey plant. It is especially effective for hydrating dry or dehydrated skin and helps strengthen skin’s protective moisture barrier. Also shown to help boost turnover of dead skin cells.

A soothing balm from nature, Aloe has been used for centuries for its incredible hydrating, conditioning and protective properties. Its green, spiky leaves boast a rich blend of vitamins, polypeptides and saccharides. In skincare, it offers light UV protection, treats signs of irritation like redness or rashes caused by environmental aggressors and helps calm acne-prone skin. 

Experience a healthy-looking glow, rooted in the power of Amla. Also known as the Indian gooseberry, this bitter green fruit has long been recognized in the ancient Indian medical practice of Ayurveda as an immunity and longevity booster. When applied topically, this Vitamin C-rich ingredient helps treat signs of aging and hyperpigmentation. Infused into supplements, it’s a potent source of calcium, carotene and Vitamin B complex.

Radiate and cultivate gut health naturally with our probiotic blend consisting of Bacillus coagulans, Bacillus subtilis and Saccharomyces boulardii. A beneficial blend of bacterias able to tolerate the digestive tract, it helps support digestive health and improve absorption of food nutrients. It's also been shown to promote healthier-looking, more vitalized skin, hair and nails.

Algae meets alchemy. Using a patented precision fermentation method, scientists at our lab in the Mānoa Valley sustainably cultivate a Hawaiian microalgae renowned for its rich reserves of the antioxidant powerhouse Astaxanthin. Unlike synthetic Astaxanthin, which is derived from petrochemicals, the algal Astaxanthin extract is a far more effective and biocompatible source of antioxidants; it also contains algal oils and other powerful carotenoids. Blended with botanical oils, the result is AstaFusion® — comprehensive skin protection against the damaging effects due to sun exposure and other oxidative stressors.

Nature’s antioxidant powerhouse, Astaxanthin is a powerful carotenoid found in the hardy microalgae Haematococcus Pluvialis. When used in skincare, it’s been shown to help protect skin against environmental aggressors like pollution and sun. It's also more effective at refining texture and evening skin tone than Vitamins C and E. As an ingredient supplement, it can help counteract dryness, irritation and the look of wrinkles. For more on this holistic hero, see AstaFusion®.

Nature knows best with Bakuchiol, a natural counterpart to retinol. Extracted from the seeds of the babchi plant, Bakuchiol is a rejuvenating all-star. Shown to help restore collagen, refine skin texture and even out skin tone without triggering irritation or photosensitivity. Beautiful news for those with especially delicate or sensitive skin.

See better skin by Beets with nature’s nutritional marvel. A ruby red root vegetable that has long been used for medicinal purposes, Beets are packed with antioxidant-rich belatains. They are also an excellent source of manganese, potassium, zinc and the amino acid glutamine.

Like a nourishing hug for skin, Borage seed oil is rich in fatty acids such as gamma-linolenic acid (GLA) that support the moisture barrier. It’s highly-compatible with skin and shown to soothe soreness and a range of surface irritations. Also features humectant and conditioning properties for smoother, more hydrated skin.

Often referred to as “nature’s silicone”, Broccoli seed oil provides exceptional barrier protection without clogging pores. It's packed with nourishing omega fatty acids plus Vitamins A, C and K. It has also been shown to help protect skin from damaging UV rays.

Radiance from the rainforest. Camu Camu is a shrub with cherry-like clusters packed with amino acids, bioflavonoids, vital minerals and nutrients. It’s renowned for its extraordinarily high concentration of Vitamin C and antioxidant properties. Shown to help fight signs of aging for more plumpness and bounce.

Feed your skin its daily dose of vitamins via Carrots. Beyond its wide culinary appeal, this root vegetable is a rich source of beta-carotene, an antioxidant with anti-aging properties. It’s also high in Vitamins A and C, which are shown to help treat skin dullness, eczema and reactivity.

A tiny seed with big benefits, Chia comes from a species of flowering plant in the mint family. It’s prized for having some of the highest concentrations of skin-compatible fatty acids of any plant source. It also contains rich stores of Vitamin B3, zinc and phytophenols known to benefit skin. At Loulu, Chia seed oil’s effects are enhanced by astaxanthin to help prevent water loss and plump up skin.

Used for centuries in Eastern medical traditions to cure a host of maladies, the Chinese Mahogany plant also has powerful skincare properties. High levels of phytocompounds help counteract the breakdown of collagen and elastin in skin while water soluble antioxidants help protect cells from damage caused by free radicals. Loulu Hawaiʻi sustainably harnesses its power in the stem cell technology of Makalau SC™.

More than a green microalgae, Chlorella boasts impressive nutritional benefits. It’s packed with oxidation-fighting carotenoids, energizing chlorophyll and amino acids, which help restore elastin and collagen. Also enhances levels of Vitamin A, Vitamin C and glutathione — substances vital to skin and hair health.

The glow getter, Citric Acid is an alpha hydroxy acid (AHA) that is a gentle yet effective skin resurfacer. It removes dead skin cells, revealing a smoother, brighter, more even-toned complexion. Also helps reduce the look of lines, clear pores and treat blemishes. Shown to optimize absorption of toners, moisturizers and serums.

Derived from the beans of the cacao tree, Cocoa is a delicious ingredient packed with nutritional benefits. Rich in antioxidants, it can help combat the oxidative stress that the body experiences every day. It also contains essential minerals like magnesium, iron, and potassium, which support various bodily functions.

A rich indulgence for body and skin, Cocoa Butter is derived from the beans of the Cacao tree. It's rich in antioxidants as well as several essential minerals including iron, potassium and muscle-restoring magnesium. Envelops skin in nourishing moisture.

Nature’s hydrator. Coconut Liquid Endosperm, also known as coconut water, is a liquid reservoir of nourishing nutrients found inside young green coconuts. In addition to helping maintain skin moisture, it is rich in antioxidants as well as nourishing vitamins and minerals such as vitamin C, potassium and magnesium.

Extracted from mature brown coconuts, Coconut Oil is rich in fatty acids, helps deeply hydrate skin and calms signs of irritation. It also helps protect skin from oxidative stress caused by free radicals. When formulated into cleanser, it effectively lifts dirt and pollutants without over-drying, leaving skin softer and more conditioned.

One of skin’s vital building blocks, Collagen is a key strengthening protein. It’s also been shown to help promote elasticity and hydration. Comprising three quarters of the skin and a third of the protein in the body, existing collagen breaks down with age, making collagen supplements an essential addition for well-being. Formulated with all five types of Collagen needed by the body — I, II, III, V and X — Loulu’s Collagen Blend is formulated to be absorbed more efficiently by the body for a glow-boost from the inside out.

From field to table, Dandelion has been used for centuries as a diuretic, detoxifying and digestive aid. While all parts of this common weed are edible, its roots contain many essential vitamins and key electrolytes. When ingested, Dandelion is shown to help optimize the absorption of the essential food nutrients that enable tissue repair and the production of healthy cells throughout the body.

A fragrant plant blooming with benefits, Rose Geranium oil hydrates skin, calms irritation and possess antibacterial properties.
Its soothing aroma helps promote relaxation.

Renowned for its yellow flowers that begin to bloom at dusk, Evening Primrose is a plant with seeds that can be cold-pressed to yield an oil rich in essential fatty acids and antioxidants. It's non-comedogenic, making it an ideal, easily-absorbed moisturizer for all skin types.Also helps soothe irritated skin and neutralizes free radicals that lead to signs of aging.

Unlock brighter skin with radiance-boosting Ferulic Acid. A powerful antioxidant, it helps protect skin cells against damaging free radicals and promotes a more even-toned complexion. Also shown to help keep skin firm, supple and resilient.

Empower beauty inside and out with Glucosamine. A naturally-occurring compound, Glucosamine can be lab-manufactured from non-GMO or organic corn. As a supplement, it helps support joint health and reduce visible hyperpigmentation. Cell culture studies also show that added Glucosamine activates the synthesis of hyaluronic acid, which regulates and boosts skin hydration.

A refreshing drink for thirsty skin, Glycerin is a natural humectant that draws moisture from the environment to maintain hydration and stave off dryness. Regular use is shown to soften the skin, making it smoother and more supple. Also helps enhance the penetration of other skincare ingredients, enabling them to work more effectively.

From vine to beauty, grapes offer a myriad of benefits due to their rich composition of vitamins, antioxidants and natural compounds. Grape seeds and skin have high levels of anthocyanins, antioxidants that give grapes their red and purple color. Infused into skincare, the oil expressed from grape seeds is lightweight, hypoallergenic and rich in moisturizing Vitamin E and linoleic acid.

Transforming skin, one tea leaf at a time — Green tea is rich in antioxidants that help neutralize the effects of free radical damage. It can also help balance sebum production and boost circulation to create a more refreshed appearance.

A vibrant and colorful flower, Hibiscus has a long history of use in holistic wellness practices. Recent research by scientists reveals it possesses high levels of Vitamin C, making it an optimal ingredient in many of Loulu’s formulas.

Hyaluronic Acid is a moisture-maintaining substance found naturally in the body. In skincare and supplements, various types of naturally-derived Hyaluronic Acid are used to deliver comprehensive moisture benefits. High molecular weight HA is able to fuse up to one thousand times its own weight in water to skin while still absorbing easily. Due to their smaller size, low molecular weight and ultra low molecular weight HA are able to penetrate deeper into skin’s layers, further boosting hydration and skin repair.

A new vision in upcycled beauty, Hydrolyzed Silk is a protein derived from the cocoons discarded by silkworms. It’s easily absorbed by skin without clogging pores or causing irritation and is rich in nourishing amino acids. Smoothes skin’s surface while sealing in moisture and helps keep out common irritants.

Derived from Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate has a lower molecular weight that allows it to penetrate skin more deeply. It quenches skin with intense hydration, promoting a plump, smooth, bouncy appearance.

A wellness superfood, Kale is a leafy green vegetable that is rich in minerals vital for healthy skin. It’s high in beneficial omega 3 fatty acids as well as Vitamins A, C and K. Additionally, Kale contains detoxifying fiber, sulfur and isothiocyanates (ITCs).

Kaolin Clay has been used as a beauty treatment for millennia due to its wide abundance and rich mineral content. Its active ingredient is kaolinite, a crystalline powder-like substance that provides mild exfoliation. Similar in pH to skin, Kaolin is gentle and non-irritating. It is also highly absorbent, naturally able to draw out dirt, toxins and impurities.

From ancient wisdom to modern marvel, Kukui has been used for over 2,000 years for its many cosmetic and medicinal benefits. The soothing oil of cold-pressed Kukui nuts is high in essential fatty acids, particularly omega 3 and 6. Infused into beauty treatments, it's an excellent, easily-absorbed moisturizer for skin and hair.

Lactic Acid is an alpha hydroxy acid (AHA) that gently yet effectively exfoliates skin by loosening and removing dead cells from the surface. Unlike other exfoliating acids, this kind-to-skin ingredient has moisturizing properties that enhance hydration. The result: a fresher, plumper more supple complexion.

The Chinese Mahogany tree has been used for centuries in Asian cuisine and traditional medicine. At Loulu Hawaiʻi, our scientists use a groundbreaking, proprietary process to generate and sustainably propagate the plant stem cells of the tree. The result is Makalau SC™, a patent-pending extract with free radical fighting and skin rejuvenating properties.

Rarer and less known than the popular Açai “superfruit”, Maqui is a small, slightly tart, intensely purple berry with seven times more anthocyanin antioxidants. A beauty-enhancing powerhouse, it’s nearly unparalleled in its ability to neutralize damaging free radicals and give cells the nutrients necessary for repair. It’s also an excellent restorative that helps stabilize blood sugar, increase beneficial gut flora and inhibit UV damage.

Niacinamide is a form of Vitamin B3 that is prized for its ability to address a variety of skin concerns with incredible speed. It helps boost skin cell turnover to refine texture, minimize the appearance of pores and balance skin tone. With continued use, it supports skin’s moisture-locking lipid barrier and restores a firm, “bouncy” appearance. Suitable for almost all skin types, it does its work without the irritation associated with other popular actives.

From the days of Cleopatra who was said to bathe in a mixture of OliveOiland milk, this ingredient has been used since ancient times for its many health- and beauty-boosting benefits. It’s rich in Vitamin E, squalene and fatty acids. Helps prevent moisture loss. Gently removes dirt, makeup and excess sebum without disrupting skin’s natural balance. 

Panthenol is a multi-benefit marvel that hydrates skin from within, helps reduce transepidermal water loss (TEWL), and enhances skin’s resilience against environmental stressors. Also possesses soothing properties that help to calm visible irritation.

Passionfruit is packed with a plethora of beneficial nutrients including Vitamin A, Vitamin C, riboflavin, niacin, fiber and protein. It’s also a rich source of the minerals iron, magnesium, phosphorus, potassium and copper. When used in skincare, the flavonoid content of the oil of its cold-pressed seeds helps fight the damaging effects of environmental stressors.

Experience optimal skin repair and gut health with our probiotic blend consisting of
Baciullus subtilis, Lactobacillus acidophilus and Lactobacillus paracasei. Microbial marvels that are able to survive the intestinal tract, these probiotics support the production of beneficial enzymes. Also shown to help hydrate aging skin, reduce sun damage and improve the appearance of fine lines.

There’s beauty in every bite of Pomegranate. Rich in Vitamin C, Vitamin K, potassium and dietary fiber, it's shown to help stimulate gut-friendly probiotic bacteria. When formulated into skincare, Pomegranate extract helps reduce the look of hyperpigmentation and works to counteract collagen breakdown.

A beneficial treat for body and skin, Raspberries are packed with antioxidants like Vitamin C, quercetin and ellagic acid that help fight damaging free radicals. Anthocyanin — the compound that gives raspberries their deep, rich color — is particularly effective as an antimicrobial and defense against collagen degradation.

Nature's ancient defense, health from within. Resveratrol, a grape skin-derived ingredient that provides remarkable defense against oxidation and environmental stressors. In addition to containing high concentrations of Vitamin E, flavonoids and linoleic acid, it’s thought to activate a “longevity gene” known as SIRT1. Also helps support gut health, allowing the body to better absorb skin-loving food nutrients. 

Considered the gold standard in skincare, Retinol is a Vitamin A derivative that helps improve skin’s overall texture, evenness and tone. It’s a potent multi-tasker, able to treat fine lines, breakouts, sun damage, enlarged pores and hyperpigmentation. Due to its ability to penetrate deep below skin’s surface, it can supercharge applications of Vitamins C and E, allowing these topicals to work more effectively against free radicals.

The gentle yet potent skin savior, Retinyl Palmitate is comprised of Vitamin A¹ plus palmitic acid. It’s formulated to work on the skin's surface, lightly exfoliating dull, dead cells and clearing congested pores. The result: A brighter, more refreshed complexion without irritation.

An incredibly aromatic herb, Rosemary was used in ancient times for its medicinal properties. Its extract boasts antioxidant and antibacterial properties, making it an especially effective skincare ingredient. In addition, light astringent properties help boost circulation to give skin a healthy glow — naturally.

Nature’s gut guardian, Saccharomyces Boulardii is a tropical yeast found in the skin of lychees and mangosteens. Its use goes back centuries in Southeast Asia where it was considered a homeopathic remedy for cholera, a bacterial infection of the intestine. Today, its protective benefits make it an ideal probiotic.

A hardy shrub that is able to thrive in harsh environments, Sea Buckthorn yields berries that possess abundant reserves of Vitamin C, fruit acids, flavonoids and antioxidants as well as a host of skin-conditioning vitamins from Vitamin A to Vitamin K. In addition, the oil extracted from the plant’s seeds helps regenerate and repair skin.

A salt extracted from Hyaluronic Acid, Sodium Hyaluronate has the ability to attract and retain large amounts of water, making it an effective moisturizer. It helps hydrate skin from within, plumping up skin cells and reducing the appearance of fine lines and wrinkles.

Nature's moisture magnet, Sodium PCA is a humectant that attracts moisture from the environment and binds it to the skin. In addition to helping soften and smooth skin, it’s shown to have soothing properties. Like Glycerin, it enhances the penetration of other skincare ingredients — a skincare win-win.

A multivitamin from nature, Spinach boasts an array of essential nutrients for a glow from the inside out. Beta carotene converted by the body into Vitamin A is essential for many processes in the body; Vitamin B helps defend against UV damage; Vitamin C helps maintain collagen levels; and Vitamin K targets skin discoloration. Also contains zinc, selenium, iron, phosphorus and choline, which are all crucial minerals for overall health.

A nutritional marvel from the sea, Spirulina is a type of blue-green algae brimming with protein, vitamins, minerals, essential fatty and amino acids. Its key active compounds are phycocyanin, which has antioxidant properties, and chlorophyll, which is shown to optimize pH levels in the body.

Derived from sugar cane, Squalane is a lightweight, non-acnegenic, non-pore clogging ingredient ideal for all skin types. It's hydrating, calming, and supports skin's barrier – naturally.

The berry with bountiful, skin-enhancing benefits. Strawberries are an excellent source of antioxidants such as anthocyanins, which give the berries their bright red color. They also contain biotin, which helps fortify hair and nails, as well as ellagic acid, which supports skin elasticity. Other nutrients include manganese, folate, potassium, magnesium.

Say hello to healthier skin with Sunflower Seed oil. Rich in Vitamin E, fatty acids and antioxidants, it’s lightweight and easily absorbed by all skin types. In addition to strengthening skin’s moisture barrier, it helps protect against environmental damage that can lead to premature aging. Also contains linoleic acid, an omega 6 fatty acid that helps soothe and calm irritated skin.

Ripe for radiance, Tomatoes are fruits that are rich in essential vitamins and minerals, including Vitamin C, Vitamin K, potassium, and folate. They also contain various antioxidants, such as lycopene, beta carotene and flavonoids, which help promote skin health.

A golden super spice that comes from the root of the tropical Turmeric plant. It has a long history of use in holistic practices as a natural remedy for acne, psoriasis and eczema when added to the diet. The active ingredient in Turmeric is curcumin, which is shown to support digestion and help reduce oxidative stress.

Vitamin C is a potent ingredient that offers a plethora of good-to-skin benefits. It’s a potent antioxidant that helps neutralize free radicals caused by environmental factors like pollution and UV radiation. It also works to brighten the skin and even out skin tone for a visibly radiant complexion.

Beauty-elevating Vitamin E is a fat-soluble antioxidant that helps protect the skin from damage caused by ultraviolet rays, pollution and other environmental factors. It’s also shown to help reduce the appearance of scars and wrinkles by promoting cell regeneration.

Nature’s hidden gems, Watermelon seeds are cold pressed to create a soothing oil that is fast-absorbing and non-pore clogging, making it ideal for all skin types. Watermelon seed oil supports skin’s lipid barrier, which is the first line of defense against environmental aggressors. So you see healthy, glowing skin.